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Do It Like the Bigwigs!

Today we’ll look at how the kings of industry wine, dine and otherwise cajole prospects.   Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than standard company branding...

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Why Doesn’t Marketing Work For Me?

You aren't alone. Every small business owner has run an ad at some point that just didn't work. The issue is EVERYTHING we have been TAUGHT as small business owners about marketing is wrong. Then we run ads for ourselves, get poor results and then give up because it...

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Struggling to find Employees?

Are you a business owner struggling to find employees right now? Employment rates are low, people have many options now and if you want them on your team you need to provide reasons they should be there. If you think people should be grateful to you for providing them...

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Stop Discounting, start Bundling

Discounting has long-term negative implications on the way your clients perceive the value of your products. Rather than discounting try Bundling.    Bundling is the process of grouping together certain products to create packages that are then sold to clients....

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Cash Flow – “Cash is King”

Ever heard the term "Cash is King"? People often say it in business because the lack of available cash can cripple a business. Ideally, as a small business, you want to have 3 to 6 months' worth of operating costs as available cash to ensure that when issues arise you...

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Who is my Ideal Client?

Knowing your ideal client is important when creating the products or services your business provides. It allows you to build an irresistible offer that fulfils their needs and resolves their pain points. So what is an ideal client?     What is an ideal...

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Foundations of a Successful Business

Small businesses fail. Depending on what information you look at, up to 90% of small businesses fail in the first year and a further 60% within three years. This is both horrifying and mind-boggling to me given that small business in Australia makes up 97% of all...

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Winners Have Coaches

As business owners, we are limited by what we have personally experienced. Why we act, how we act, what action we take is a result of our experiences. History shows us that extraordinary individuals look outside their own experiences to develop themselves, striving to...

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